Don’t _miss
Wire Festival
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| 8.15 AM - 9.00 AM | Registration, Coffee & Networking |
| 9.00 AM - 9.15 AM | Doors Open, Welcome Remarks |
| 9.15 AM - 9.40 AM | Tealium's Vision with CEO Jeff Lunsford |
CEO, Tealium
| 9.40 AM - 10.10 AM | AI-Powered, Data-Driven: How Spark NZ Is Transforming Customer Decisioning with Kapello and Tealium |
| 10.10 AM - 10.30 AM | Future Trends & Tealium Innovation: The Modern Customer Data Architecture |
More details to come
CTO & Founder, Tealium
| 10.30 AM - 11.00 AM | Coffee & Networking |
| 11.00 AM - 11.25 AM | Flying Smarter: How Cathay Pacific is Innovating Customer Experience, Loyalty & Retention |
As the travel industry rebounds in a post-COVID world, Cathay Pacific is taking flight with a renewed focus on customer experience, loyalty, and retention. In this keynote, discover how one of Asia’s most iconic airlines is leveraging its Customer Data Platform (CDP) in partnership with Tealium to transform the way it connects with travelers across every touchpoint.
From building a best-in-class Center of Excellence to empower cross-functional teams with actionable insights, to testing and experimenting at scale, Cathay Pacific is redefining what modern customer engagement looks like. Hear how they’re using data and AI to power intelligent chatbots, optimise omnichannel interactions, and create more meaningful, personalised journeys that keep travellers coming back.
General Manager Digital, Cathay Pacific
| 11.25 AM - 11.50 AM | Driving Data Innovation: A Personalisation & Media Efficiency Journey |
Join L’Oréal as they share their journey in leveraging data to enhance personalisation, improve media efficiency, and empower teams. Learn key insights from their experience with first-party data, upskilling, and driving impactful change in their digital & data strategies.
| 11.50 AM - 12.30 PM | The AI-Powered Tech Stack: How to Unlock Intelligence Across Your Ecosystem |
AI is only as powerful as the data, tools, and strategies that support it. In this panel, industry experts will explore how businesses can build an AI-powered tech stack that turns raw data into actionable intelligence. From data management and activation to real-time personalisation and decisioning, we’ll break down the essential components that help businesses achieve their AI goals.
Speaker details to come
Director Product Marketing, Tealium
VP & GM APJ, Tealium
RVP Sales, Emarsys
VP & GM APJ, Optimizely
| 12.30 AM - 1.30 PM | Networking Lunch |
Discover how Journey Beyond is leveraging AI to streamline operations, enhance customer engagement, and fast-track ROI. From AI-powered chatbots improving service efficiency to data-driven insights optimising experiences, this session explores how technology is transforming the future of travel.
Join Personalised Plates Queensland (PPQ) as they share how a data-driven marketing transformation led to a nearly 20% increase in conversion rates. Discover how leveraging platforms like Tealium and fostering cross-functional collaboration enhanced customer insights and satisfaction. Gain valuable insights into the innovative strategies, solutions, and measurable business outcomes that propelled PPQ’s success.
In the fast-evolving world of data, AI, and technology, it’s easy to get lost in a sea of acronyms and buzzwords—zero-copy, composable, RAG, vector databases, synthetic data, and more. But what do they really mean, and how do they all connect? This session cuts through the noise, debunking the hype around the latest tech buzzwords and showing how they fit together in the real world. Join us for a no-nonsense, insightful discussion that clarifies the jargon and helps you make sense of the tech landscape.
Discover how Tealium’s built-in AI functionality is revolutionising the way businesses leverage real-time data.
This session will showcase practical strategies to maximise the value of your data by using AI-driven insights and automation directly within Tealium.
Learn how to enhance customer experiences, drive smarter decisions, and streamline operations with AI-powered capabilities designed to make real-time data more actionable than ever before.
CMO, Tealium
Join us for an exclusive glimpse into the future of digital innovation. We’ll explore the exciting developments and future enhancements that Tealium is spearheading to redefine the landscape of customer data management.
Don’t miss this opportunity to stay ahead of the curve and be inspired by the possibilities of tomorrow with Tealium.
CTO & Founder, Tealium
In the age of AI and data, leading organisational change is essential for successfully adopting and realising the full potential of AI investments. This session will explore how strong leadership can drive the integration of AI, manage change effectively, and align teams to embrace new technologies. Discover strategies for overcoming resistance, ensuring seamless adoption, and achieving measurable returns on AI-driven transformation.
Join experts as they explore how Conversions API (CAPI) is transforming digital marketing. From strategic implementation to optimising ad spend and enhancing measurement, our panelists will share insights on leveraging first-party data to drive performance.
In an era of increasing data privacy and signal loss, discover how brands can future-proof their marketing strategies, improve customer relevance, and maximise ROI with CAPI.
Speaker lineup to be announced soon
In this dynamic panel discussion, experts will share actionable strategies to unite diverse stakeholders, secure buy-in, and ensure smooth execution of key projects. Learn how to communicate value, manage expectations, and turn potential roadblocks into opportunities for collaboration—driving success from start to finish.
Speaker lineup to be announced soon
Join us for a practical fireside with special guest from Bupa to assess your CDP maturity, identify common gaps, and explore key strategies for growth. Walk away with actionable steps to optimise your data capabilities and drive better business outcomes.
| 3.40 PM - 4.15 PM | Coffee & Networking |
| 4.15 PM - 4.55 PM | Closing Keynote - Dominic Thurbon |
Keynote Speaker
| 4.55 PM - 5.00 PM | Closing Remarks |
| 5.00 PM - 7.00 PM | Cocktail Party - Drinks, Nibbles & Entertainment |