Don’t _miss
Wire Festival
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| 8.15 AM - 9.00 AM | Registration, Coffee & Networking |
| 9.00 AM - 9.15 AM | Doors Open, Welcome Remarks |
| 9.15 AM - 9.40 AM | Tealium's Vision with CEO Jeff Lunsford |
CEO, Tealium
| 9.40 AM - 10.05 AM | Flying Smarter: How Cathay is Innovating Customer Experience, Loyalty & Retention |
As the travel industry rebounds in a post-COVID world, Cathay is taking flight with a renewed focus on customer experience, loyalty, and retention. In this keynote, discover how one of Asia’s most iconic airlines is leveraging its Customer Data Platform (CDP) in partnership with Tealium to transform the way it connects with travelers across every touchpoint.
From building a best-in-class Center of Excellence to empower cross-functional teams with actionable insights, to testing and experimenting at scale, Cathay is redefining what modern customer engagement looks like. Hear how they’re using data and AI to power intelligent chatbots, optimise omnichannel interactions, and create more meaningful, personalised journeys that keep travellers coming back.
| 10.05 AM - 10.30 AM | Future Trends & Tealium Innovation: The Modern Customer Data Architecture |
More details to come
CTO & Founder, Tealium
| 10.30 AM - 11.00 AM | Coffee & Networking |
| 11.00 AM - 11.25 AM | Driving Data Innovation: L'Oréal’s Journey in Personalisation & Media Efficiency |
Join L’Oréal as they share their journey in leveraging data to enhance personalisation, improve media efficiency, and empower teams. Learn key insights from their experience with first-party data, upskilling, and driving impactful change in their digital & data strategies.
| 11.25 AM - 11.55 AM | AI-Powered, Data-Driven: How Spark NZ Is Transforming Customer Decisioning with Kapello and Tealium |
| 11.55 AM - 12.30 PM | The AI-Powered Tech Stack: How to Unlock Intelligence Across Your Ecosystem |
AI is only as powerful as the data, tools, and strategies that support it. In this panel, industry experts will explore how businesses can build an AI-powered tech stack that turns raw data into actionable intelligence. From data management and activation to real-time personalisation and decisioning, we’ll break down the essential components that help businesses achieve their AI goals.
VP & GM APJ, Tealium
RVP Sales, Emarsys
VP & GM APJ, Optimizely
CEO, Credera
CMO, Tealium
| 12.30 PM - 1.30 PM | Networking Lunch |
Join Personalised Plates Queensland (PPQ) as they share how a data-driven marketing transformation led to a nearly 20% increase in conversion rates. Discover how leveraging platforms like Tealium and fostering cross-functional collaboration enhanced customer insights and satisfaction. Gain valuable insights into the innovative strategies, solutions, and measurable business outcomes that propelled PPQ’s success.
Discover how Journey Beyond is leveraging AI to streamline operations, enhance customer engagement, and fast-track ROI. From AI-powered chatbots improving service efficiency to data-driven insights optimising experiences, this session explores how technology is transforming the future of travel.
The pressure to deliver customised, real-time experiences is sky-high, with all too often the best-intentioned strategies falling short. Why? Because building for velocity and integrating data seamlessly isn’t as easy as it sounds — especially with AI FOMO creeping in, data silos creating obstacles and privacy changes adding complexity. In this session, Mackenzie and Bronwen will cut through the jargon and tackle the real barriers to personalisation head-on. You’ll walk away with actionable insights, a clearer path to real-time personalisation, and the confidence to move past the hype and get things done.
Discover how Tealium’s built-in AI functionality is revolutionising the way businesses leverage real-time data.
This session will showcase practical strategies to maximise the value of your data by using AI-driven insights and automation directly within Tealium.
Learn how to enhance customer experiences, drive smarter decisions, and streamline operations with AI-powered capabilities designed to make real-time data more actionable than ever before.
CMO, Tealium
Join us for an exclusive glimpse into the future of digital innovation. We’ll explore the exciting developments and future enhancements that Tealium is spearheading to redefine the landscape of customer data management.
Don’t miss this opportunity to stay ahead of the curve and be inspired by the possibilities of tomorrow with Tealium.
CTO & Founder, Tealium
In the age of AI and data, leading organisational change is essential for successfully adopting and realising the full potential of AI investments. This session will explore how strong leadership can drive the integration of AI, manage change effectively, and align teams to embrace new technologies. Discover strategies for overcoming resistance, ensuring seamless adoption, and achieving measurable returns on AI-driven transformation.
What does it really take to turn strategy into a scaled, data-driven customer experience? In this fireside chat, Virgin Australia shares how they brought together the right people, processes, and platforms to drive transformation — and the lessons they learned along the way.
From changing ways of working to building cross-functional alignment and a strong privacy framework, this session goes beyond the hype to show what real progress looks like. We’ll also explore what’s next, as AI opens up new possibilities for personalisation and customer engagement.
Perfect for anyone looking to move from vision to execution — without the buzzwords.
Join experts as they explore how Conversions API (CAPI) is transforming digital marketing. From strategic implementation to optimising ad spend and enhancing measurement, our panelists will share insights on leveraging first-party data to drive performance.
In an era of increasing data privacy and signal loss, discover how brands can future-proof their marketing strategies, improve customer relevance, and maximise ROI with CAPI.
| 3.40 PM - 4.15 PM | Coffee & Networking |
| 4.15 PM - 4.55 PM | Making 'digital velocity' happen: the human element of the AI revolution |
AI is changing the world faster than almost any other technology in living memory and, as we’ll heard in all sessions, nearly every company in the world is making investments to harness its power, putting data at the centre of the conversation. But the truth is there is a massive difference between companies investing in AI, and those extracting real measurable ROI from those investments. And whatever part of the AI transformation conversation we’re talking about – data or otherwise – a key difference between them is the ability to get the human element of change right.
So, in this dynamic, provocative and practically useful session we will:
– Delve into the differences between organisations getting the most value from AI investments and those who are not, with a focus not only on data management, but also on how leaders equip their people with the right mindsets, skills and culture to turn AI tools into AI value
– Explore the five hard coded responses to change that team members go through when embarking of adoption of new technology tools, and how we lead through them
– Look at the human journey of change and transformation that is required to thrive in an AI-enabled world and what that means for how we lead our teams
| 4.55 PM - 5.00 PM | Closing Remarks |
| 5.00 PM - 7.00 PM | Cocktail Party - Drinks, Nibbles & Entertainment |