About The Speaker
Abhishek Loumish
Group Manager, Marketing Science Lead (ANZ), Snap Inc.
Abhishek Loumish is the Group Manager, Marketing Science at Snapchat, where he leads the performance measurement and data science strategy across Australia and New Zealand. With deep expertise in experimentation, media testing, and advanced measurement solutions like Marketing Mix Modelling (MMM) and Multi-Touch Attribution (MTA), Abhishek helps brands unlock growth by making smarter, data-informed decisions. His work spans cross-channel effectiveness, incrementality, and signal optimization — driving both brand and performance outcomes. Prior to Snap, he led marketing analytics at Commonwealth Bank and experimentation programs at Woolworths and Qantas. Abhishek is passionate about scaling test-and-learn cultures and helping advertisers evolve their measurement maturity.