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Carla Piccione

CRM Major Programs Manager, L'Oreal

Carla is a seasoned, results-driven CRM and MarTech leader with a passion for building connected customer experiences. Her career spans across diverse industries from education to beauty, and in her 6 years at L'Oreal she's spearheaded key CRM programs, including the build of bespoke CRM platforms for 15 diverse brands, the launch of luxury O+O loyalty programs, and of course the rollout of Tealium CDP. A strategic thinker with a passion for leveraging technology to enhance marketing efficacy, Carla's expertise lies in utilising platforms like Tealium to unify customer data and drive personalised engagement.