About The Speaker
Christopher Geronimo
Performance Lifecycle Manager, Deakin Univeristy
Christopher Geronimo is the Performance Lifecyle Manager, and leads the Media and Analytics team at Deakin University. He has led the development of an in-house media and analytics team and driven significant transformation across their marketing technology stack, ensuring Deakin’s media capability remains cutting-edge. His work spans strategy, operations, and performance marketing across brand and acquisition, with a strong focus on embedding data-led decision making in every campaign. Before joining Deakin, he has worked in leading media agencies in Melbourne and London, where he led cross-channel teams working on BMW, American Express and Kmart. Christopher has a passion for building high-performing teams and leveraging data and technology to drive measurable marketing outcomes, bringing a unique blend of strategic insight and technical fluency.