About The Speaker
Mackenzie Rae Knapp
Principal Consultant – Data Capability and Technology Solutionst, Credera
Mackenzie Knapp is a distinguished Principal Consultant at Credera, where she drives innovation in the Data Capabilities & Technology Solutions practice. With her trademark philosophy—"If you can think it, we can build it"—she has established herself as a transformative force in data science, AI implementation, and analytics strategy. Her signature achievement was pioneering a unified analytics approach that harmonizes data across marketing, e-commerce, and fulfillment systems—work that helped secure over $400M in funding and established new industry standards for data integration. Drawing on over a decade of experience across consulting, leadership, and product development, Mackenzie specializes in breaking down data silos and creating unified analytical frameworks that deliver measurable business impact. Her career reflects a strategic journey to understand how organizations transform ideas into exceptional customer experiences.