About The Speaker
Michael Lorenzoni
Marketing Automation & Retention Manager, Journey Beyond
Michael Lorenzoni is Journey Beyond's Marketing Automation & Retention Manager, implementing and driving the success of marketing platforms, connected digital experiences and customer loyalty for Australia's largest experiential tourism company. Journey Beyond, with over 2 million guests annually across its 15 iconic Australian experiences, strives to use its marketing platforms, technology, data and AI to not only boost efficiency but to enhance the guest experience whether online, over the phone or while travelling. Having implemented Tealium as their Customer Data Platform in 15 weeks, Journey Beyond will further connect their myriad of online and offline data sources, to better understand guests and potential guests across channels and brands, enhancing the customer experience and driving real results.