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Paul Ellender

Digital Experience & eCommerce Director, Personalised Plates Queensland (PPQ)

Deeply passionate about enriching customer experiences, Paul is dedicated to leveraging data and analytics to successfully navigate the ever-evolving marketing landscape. As the Digital Experience and eCommerce Director at Personalised Plates Queensland (PPQ), Paul is committed to driving incremental growth through data-driven digital and eCommerce initiatives. Having recently returned from an extended stint in the UK where Paul held Digital Transformation roles at Bacardi-Martini and STA Travel, he has been instrumental in driving a future-focused vision for strategic digital initiatives and MarTech investments.