About The Speaker
Travena Addenbroke
Marketing Transformation & Gen Ai Lead, Spark New Zealand
Travena is a vibrant and passionate Senior Marketing Leader with a proven track record of driving successful brands and innovative work. With over a decade of experience in digital marketing, Adtech, Martech, and creative processes, she has spearheaded numerous national and global firsts, earning prestigious awards along the way. Travena excels at amplifying communication and forging strategic partnerships. Her ability to craft compelling narratives and build strong relationships with key stakeholders has led to the creation of synergistic alliances that drive mutual growth and success. Under her leadership, teams consistently deliver high-quality work that exceeds expectations and drives business outcomes. Her commitment to staying ahead of industry trends and leveraging cutting-edge technologies ensures that her strategies remain relevant and effective to drive business growth.